Contextual inquiry is a deep-thinking interview method used to profoundly understand the context of use, where researchers ask users a set of standard questions and then observe and ask questions while participants work in their own environments. A contextual task analysis, or contextual inquiry, is a user research method that applies ethnographic observation and one-on-one interviewing to understand the task procedures that users follow to reach their goals. Contextual inquiry, also known as site visits, or contextual interviewing, is a powerful method to ‘narrow the gap with reality’ when understanding, or making design decisions. A contextual inquiry is a UX method that is growing in definition. Introduce yourself and explain why the questioning and observation is done. It can be useful for gathering information to help understand what issues a vision for the future may need to address. The interview takes place where the tasks would normally be performed and is steered towards areas of interest such as use of a particular product. Contextual Inquiry : Interpretation Interpretation –As an investigator, we will always be trying to establish meaning in what we discover fact > hypothesis > implication for design > design idea –Make interpretation explicit by verifying (discussing) your interpretations with the user, and watch for hidden signals that your interpretation may be wrong (often these are non-verbal). 2/2/14: CONTEXTUAL INQUIRY SCRIPT . You may find this method most useful in the early stages of your project. ... At the start of the session, run them through a formal script that explains to them why you’re there, what is expected of them, what they should expect of you, and to ask for permission to begin recording. Outcome. Contextual Inquiry involves interviewing and observing someone as they work in their own environment. It is particularly effective in gathering (sometimes ‘hidden’) insight — through semi-structured interview and direct observation — about how people use a product or service, and why they ‘do what they do’. In traditional interviews it is sometimes difficult to get interviewees to interview with, because they claim that they do not have got the time. This method avoids hypothetical statements and helps reveal knowledge that the customer may have but is unaware of and thus unable to communicate in a traditional interview. This technique is generally used at the beginning of the design process and is good for getting rich information about work practices, the social, technical, and physical environments, and user tools. This originally included adding functionality for hotkeys. This method is about figuring out the details of what it takes to do that work or craft, so we can figure out how we can design better for them. Contextual enquiry (or site visits) is a great way of doing this. Contextual Inquiry Notes We’re learning about how people learn anatomy in context Instead of analyzing their verbal responses, we are analyzing their actions. at home or work. Contextual inquiry is a combination of semi-structured interviews and observations done in the actual location where the problem occurs or the solution will be used. Contextual inquiry would be an excellent way for us to discover ways to improve the checkout process at a grocery store from both the cashiers perspective and the people buying goods. Planning a contextual inquiry means to make sure that you can interview with the right users and that they are not entirely negative being interviewed with. Greater partnership with the participant, working together to figure out how a workflow actually happens. Each contextual inquiry session took Contextual Task Analysis. Contextual Inquiry itself is a form of Ethnography, with a focus on one a work or craft a person does. Contextual inquiry is based on a set of principles that allow it to be molded to different situations. Participants 2 people. Created a wireframe for a personal mobile device that would have the application running. Assignment (due Sept 22) Group Brainstorm. Most of the time, this is in the early stages of a project. Since that does not take priority over other features that are currently being worked in, that checklist item was created on its own card. Compared th… For example, you can conduct a contextual inquiry when you want to learn how people do things—how they complete their work, how they spend their time off, how they purchase things, or how they manage their finances. Jordin Gardner on Contextual Script Loading. Time 20 - 25 days. Contextual Inquiry. Contextual Inquiries combine classical in-depth interviews with an observation of the users in the actual context of use. Methods matter. Since UX is not linear, a contextual inquiry can also occur after a product release to help gauge the success and efficiency of your solution. The Usability Professionals’ Association’s Usability Body of Knowledge, [1] defines a contextual inquiry as follows: “A semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments.”. A contextual inquiry is a customer interview centered around observing the customer perform tasks. It also addresses how an interface should… Contextual inquiry removes those personal translations we make in interviews. This short video will walk you through the process. By watching the user and listening as they explain their task, you can begin to understand deep-seated perceptions and assumptions, as well as identify pain points and opportunities. The script we used for each session is included in the Appendix (Figure 7). Contextual Inquiry examines what people desire and expect from an application interface and what matters to individuals in a particular task or process. Came up with Task Analysis answers to the 11 task analysis questions. Received: 60 out of 60 points.Blurb: Ran Contextual Inquiry on three target users. Task Analysis. Difficulty Hard. image by Mimi Thian on Unsplash. In a contextual interview, you watch and listen as the user works. For this reason, it’s a highly qualitative methodology that does not require a big sample. A contextual inquiry is always a valuable technique whenever you want to find out more about users. Pros Rich data similar to a normal unstructured or semi-structured interview Contextual interviews, which rely on self-report data, and ethnography, which focuses on observed data through… This is a short, formal statement that you read to participants when you first meet them. Contextual inquiry is designed to help us understand the in-depth thought processes of users and the underlying structure of their activities. For this reason, it’s not especially useful for targeted design tasks such as redesigning an ecommerce product page or testing a newsletter signup form on a website. This is much easier for participants: rather than trying to remember past behaviors and the motivations behind them, they simply answer questions about the present. You … On-site survey to investigate the activities and needs of users in daily life through observation and interviewing. This method avoids hypothetical statements and helps reveal knowledge that the customer may have but is unaware of and thus unable to communicate in a traditional interview. Empathy and real life understanding of user situation lead to better understanding the problem and how to solve it. Contextual inquiry is a combination of semi-structured interviews and observations done in the actual location where the problem occurs or the solution will be used. Perhaps my favorite activity, contextual inquiry (also called contextual enquiry) is essentially an unstructured interview in the context in which users use the system (Figure 4.8).The researcher acts as the student and learns everything he or she can from the user (for example, how users perform their job, what tools they use, some of the challenges they face). The four principles of contextual inquiry are: Contextual inquiry at its core about observing engaged users in their natural context to see first hand what a user may not be able to report accurately. o We want to examine what they do, not what they say they do. Contextual Inquiry is a broad method you can apply in a number of contexts. It’s often assumed that an open-ended interview is ethnography and the reasons for the confusion are understandable, but an ethnographically-informed approach, which a contextual interview can certainly be, is not the same thing as a true ethnographic project. Contextual inquiry is beneficial in cases where you want to find out about the users. Like for example, when you want to develop an application but have no idea whether your users will benefit from it or not. Contextual Inquiries. Task Analysis and Contextual Inquiry CS160: User Interfaces Slides based on those of Francois Guimbretiere, Marti Hearst, James Landay, Seth Horrigan and Maneesh Agrawala. It can act as the centerpiece method for your research and understanding. Topics •Task Analysis •Contextual Inquiry •Personas. Contextual interviews tend to be more natural and sometimes more realistic as a result. Contextual enquiry is one of the most valuable activities you can undertake, ... A script. Contextual Inquiry Similar to an interview, but done in the “context” where the participant is likely to interact with the technology. A contextual inquiry entails the activities that are undertaken to get a good grasp of the problems, how technology can contribute to resolving these issues, and who might benefit from the technology. Researchers use contextual inquiry to observe what users do and how they do it, e.g. They are a suitable method to understand the users’ needs and requirements and to reveal environmental influences on the interaction with a product. They are also usually less formal than lab tests and don’t use tasks or scripts. Conducting Contextual Interviews. Overview. Of the many tools user experience researchers use, contextual inquiry is often one of the least known. The contextual inquiry was introduced as a phenomenological research method that makes use of many qualitative methods in design [6]. By observing and asking probing questions, you can see what users do, better understand why they work in a certain way, and uncover otherwise “hidden” insights that users may not … You can (and should) get good data from secondary sources such as analytics, marketing intelligence, customer support staff, third-party reports, and the like. A user interview where you just ask people pain points is not going to be specific enough or in context enough to yield enough actionable data about that specific system or store. Contextual inquiry is reminiscent of anthropological research, and relies heavily on participant observation. Contextual inquiry is a technique for in-depth interviewing that aims to elicit not just individual practice and motivations but also the broader context in which they work. Require a big sample Analysis questions processes of users and the underlying structure their. Is always a valuable technique whenever you want to find out about users! 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